The mandate is to transform the organization from being driven by volume and cost to responding to customer needs and providing customized solutions.
The appointed director has a track record with well-known FMCG (Fast-Moving Consumer Goods) players and an excellent network in the Dutch retail landscape.
The director has successfully repositioned the entire product portfolio. The 'customer intimacy' strategy has been implemented, resulting in a long-term partnership with a renowned retail organization.
